How to run a World of Warcraft guild war

Does your guild have a declared mortal enemy? Many PvP-oriented guilds (especially those on PvP or RP-PvP realms) keep world PvP and storylines popping with formal guild wars. How do you find a like-minded guild to battle? Do you set rules of engagement? Do you mix in scheduled events, or are things best kept fresh by keeping them loose? Are there rules of engagement? How do you prevent incidents from becoming rancorous or personal?

WoW.com is accepting article submissions on managing guild wars in World of Warcraft. Submissions should be between 750 and 1,250 words. We will not accept articles submitted under player names or pen names; please use your full, real name and email. Please include your email address in the copy of the submission at the body of the article. Artwork is not mandatory, but any you choose to include must be your own work or from creative commons.

For further questions about this assignment, please contact seed@wow.com.

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